The diversity of cultures and personal values is merely part of the backdrop. At the fore is an individual struggle to stand out, to decorate and adorn so as to maximize appeal. Appeal to whom and for what are different subjects. But undeniably, fashion is about showing off.
Seeking great color for a website is also a Red-Queen race. It's about standing out among numerous others vying for user attention. Color that's effective on one popular site is usually avoided on others.
Color theory is merely the backdrop. At the fore is individual ability to come up with colors that appear to be associated with skill and value.
Undeniably, color choice for a website (beyond the rare application of color-as-information) is about showing off.
People show off in many ways besides clothing of course; wit, altruism, aggressiveness, conspicuous consumption, righteousness, savvy, nonconformism, unconventional ideas, and e-zine articles to name a few. A website shows off in a lot of ways other than its choice of colors, usually by using the following techniques: difficult graphics effects, tricky animations, catchy background midi's, sarcasm, outrage, righteous indignation, unconventional layout, trash compaction, smiling nubility, smarmy platitudes, obsequiousness toward customers.
If you decide it's important for your site to make a great impression, and you choose to show off with color, I have a few suggestions.
The color game, like the fashion game, has two facets: the judgment and the struggle. The judgment is a quick opinion, an impression. The struggle is to make a good impression, or--and this is key--to make a better impression than others are making
No comments:
Post a Comment