Too many blogs, churning out too much of the same content, sometimes poorly written and failing to add anything new to the fashion conversation. Even the term ‘fashion blogger’ itself is somehow tainted, also bringing to mind the words ‘low quality’ and ‘poorly researched.’
Today, I came across a wonderful article which shows that some bloggers may be taking this to heart, banding together to form a sort of fashion bloggers’ guild. There’s an actors’ guild and there’s a bar for lawyers, and so the thinking goes, there could also be a group with a set of standards that helps to separate the good fashion blogger from the downright dodgy, unoriginal and plagiaristic.
Now, why didn’t I think of that?
NEW YORK, United States — In the first-ever ‘Digital IQ’ ranking of the top luxury fashion brands’ digital competence, Louis Vuitton has come out on top, followed closely by Ralph Lauren. Both are ranked as ‘genius’ in the wide-ranging qualitative and quantitative study which covers 109 brands across the luxury spectrum, not just fashion. The study was authored by Scott Galloway, Clinical Associate Professor at NYU’s Stern School and Founder of LuxuryLab, a thinktank with a focus on luxury and new media.
“2009 represented a tipping point concerning the importance of digital competence in the luxury industry,” says Galloway. “While the industry grappled with double-digit revenue declines, traffic to luxury brand sites increased an average of 61 percent. With this study, we’ve devised a metric these companies can use to benchmark specific features of their digital competence against their competitors, and highlight which area each firm stands to gain the greatest return on incremental investment in digital.”
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