Gill Linton: Does the Fashion Industry Know What a Brand Strategy Is

Now that fall fashion marketing is here and the industry is working on what’s next, what should fashion brands do differently to make up for a terrible fiscal 2009?

Everyone’s a brand strategist these days, including people in the fashion industry whose core business is to produce fashion shows, generate publicity and create ad campaigns. In which case you’d expect fashion brands to be more distinct from each other, wouldn’t you?

Considering fashion is all about change, the fashion-marketing model is really old fashioned. It took a recession for people to accept that the selling cycle doesn’t work, and although advertising isn’t as effective as it used to be, brands still invest heavily in formulaic print ads, along with the same old sponsorships, trunk shows, pop-up shops, collaThe fashion-marketing model has its place and it’s cost of entry – tactics mostly differentiated only by the aesthetic and personality of a designer/retailer and their collections, which, for a lot of mainstream brands isn’t actually that different. Brands can pr, collaborate and twitter all they like, but without a differentiating brand strategy that creatively frames a different way for consumers to think about them, beyond a cool image or shinny mobile app, brands will always be focused on outdoing their competitors latest tactic.

Daniel Chu, Executive Creative Director of marketing agency Momentum, who has worked with brands like Nike, Thom Browne, Kenneth Cole and Target, points out that
borations and now blogs, videos and social networking.

Fashion Fits

About Fashion Fits! game: Francie just got a new job at the Uber-Mart... as their only employee! It`s up to you to help her run this fast-paced clothing store. Fitting rooms will need to be cleaned, tables will need to be stocked, and customers will need to be helped. Complete the first year at Uber-Mart and then help Francie open up her own line of clothing stores! Spruce up your store with fancier clothes and trendy new upgrades. It`s up to you to set the fashion trends!

1.Many fashion-filled levels.
2.Unique customer types.
3.Mannequin mini-game!
Love Comes Over Me (Damien Strong remix), Track mp3 Universal Love Club mix, Track mp3 Peace Pipe featuring Dudley Perkins (Original), Trippin, Tear Me Down, Breathe, Before Those Years was the Beginning, This Little Girl of Mine, Satellite, Gopi Juggle, I'am So Alive, Forces Des Barages, On the Sofa Outside, No More Conversations (Mylo radio edit 2007 re-edit)

/fashion-20-bloggers-unite-at-style-coalition

Too many blogs, churning out too much of the same content, sometimes poorly written and failing to add anything new to the fashion conversation. Even the term ‘fashion blogger’ itself is somehow tainted, also bringing to mind the words ‘low quality’ and ‘poorly researched.’

Today, I came across a wonderful article which shows that some bloggers may be taking this to heart, banding together to form a sort of fashion bloggers’ guild. There’s an actors’ guild and there’s a bar for lawyers, and so the thinking goes, there could also be a group with a set of standards that helps to separate the good fashion blogger from the downright dodgy, unoriginal and plagiaristic.

Now, why didn’t I think of that?
NEW YORK, United States — In the first-ever ‘Digital IQ’ ranking of the top luxury fashion brands’ digital competence, Louis Vuitton has come out on top, followed closely by Ralph Lauren. Both are ranked as ‘genius’ in the wide-ranging qualitative and quantitative study which covers 109 brands across the luxury spectrum, not just fashion. The study was authored by Scott Galloway, Clinical Associate Professor at NYU’s Stern School and Founder of LuxuryLab, a thinktank with a focus on luxury and new media.

“2009 represented a tipping point concerning the importance of digital competence in the luxury industry,” says Galloway. “While the industry grappled with double-digit revenue declines, traffic to luxury brand sites increased an average of 61 percent. With this study, we’ve devised a metric these companies can use to benchmark specific features of their digital competence against their competitors, and highlight which area each firm stands to gain the greatest return on incremental investment in digital.”

Men’s fashion trends

Every season new fashion trends appear on the runway and in stores, but this doesn't mean that you need to replace your entire wardrobe to look trendy and fashionable.

But there is a hard core of men's fashion pieces that always rides above the folly of fashion trends to guarantee you a timeless air of sophistication, such as the classic suit, shirt and tie. The best advice to men seeking to achieve that sophisticated look is to ensure that the suit fits well and is of good quality fabric.

If you're going to buy off the rack, you should always buy your correct size suit, then have a tailor customize your suit to your body. GQ says that the chances are you're wearing your suit a size too large. The suit shoulders should hug your shoulders (not jut out past them).The classic staples never go out of style. It is important to keep timeless pieces that can be easily updated in your wardrobe to stay with the fashion trends. Some basic fashion trends that are a must in men’s fashion
The best way to know men’s fashion for the season is to browse the men's department of your favorite store to see what is hanging on the racks. Don't like to shop in person? Then go online or flip through magazines to see what is the fashion trends for the season. The most important thing to keep in mind to looking fashionable and stylish is to be comfortable

Emma Watson launches ethical fashion range with People Tree

the actor best known for her role as Hermione Granger in the Harry Potter films, is to release a clothing collection in collaboration with the ethical fashion label People Tree.

Watson has been developing her interest in fashion this year, appearing on the front row at several catwalk shows in February and March. She is already linked with the British heritage brand Burberry, recently becoming the face of its autumn/winter advertising campaign.

The collection for People Tree is aimed at bringing fair trade and organic fashion to the 16-24 age group. Watson is acting as creative advisor, injecting her personal style into the range.

"I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with," she said.

"I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren't many options out there."

The People Tree line, comprising 26 women's styles and 15 for men, plus a small accessories range, will enter stores in late February 2010. The collection, which includes knitwear, cotton T-shirts, jersey dresses, poplin skirts and shorts, is described by People Tree as "clean, sexy and easy to wear".

Much of the range uses organic and fairly traded cotton. The clothes are made entirely by hand by fair trade groups using weaving, knitting and embroidery, helping to create livelihoods for disadvantaged groups in Bangladesh, India and Nepal.

STYLISH WATCH

In 1860, Giovanni Panerai founded the family business specializing in high precision mechanisms. As the time passed, the business expanded and Panerai became one of the most prestigious Swiss watch manufacturers. In 1900, Panerai became the official supplier of precision optical and mechanical instruments to the Royal Italian Navy. Panerai created Radiomir and Luminor watches with worlds’ first glowing hour markers and hands. For divers, Panerai added special features such as 8-day power reserve and rotating bezel to the Radiomir model. Panerai as the experienced watch making enterprise, has always lead the way for all the watchmakers and kept the spirit of innovation alive at every step.
The Panerai replica carries forward the spirit and tradition of Panerai. The Panerai replica watch is designed with all the complications of authentic Panerai watch. The authentic Panerai looks are also precisely copied into the replica. The Panerai replica imitates the authentic Panerai watch perfectly to give the wearer a real Panerai watch experience. In terms of functionality and accuracy, Panerai replica is at par with the authentic Panerai watch.
The Panerai replica is a godsend to those who want to look wealthier and smarter yet do not have the means to buy an authentic Panerai watch or do not want to spend thousands of Dollars over a watch. The Panerai replica offers all the features of the authentic Panerai watch in considerably reduced prices. Whether preparing for an interview or a weekend out with friends, Panerai replicas are available for all occasions. You can simply flaunt your style with the Panerai replica without worrying that someone would recognize it. This is definitely not going to happen, ever!

FASHION GIRL

Girls in schools have many functions and social gatherings to attend.
The girls want to look their best during these parties. As these are
social gatherings, many girls wear the latest dresses and it is good
time to show your best dress that you have bought latest from stores.
The previous year’s dress is not going to work because rest of the
girls are going to wear the 2010 collection. You must get yourself the
dress which is the latest in the market and makes you feel that you
are like others in the gathering. The best prom dresses are available
online at this store, which are not only the latest but also from the
best brands. These dresses are going to make you star in the prom
parties and center of attraction for rest of the crowds.

Some of the dresses are from best labels such as Paris, Jovani or
Sherri Hill and many others. These labels have reputation and the fame
in the fashion market. And these labels are viewed as fashion
statement for today’s girls. You can choose to buy the dresses from
the best store which sells these dresses online. Many short prom dresses are available online to give you the look of the traditional prom girl. The short
dresses can be worn during the functions and parties in your school.

Check the section for best sellers and featured dresses; you will be able to select the one which is in good demand among the young girls. Off course the online store cares about your money, and it offers discounts on each dress you buy online. A prom dress is not limited to short or traditional dress. It can have the gowns as well. Here is a store which has specialization in finding
the best prom dresses and gowns from many brands. The exclusive store for gowns can be found online. A long gown with good material and colors, is going to give you the glam look. You will enjoy the dance and music in your party. You are going to be confident about your looks. You are not going to
worried with these dresses. Find something good for you at these stores for prom parties. There are many dresses to choose from. The exclusive discounts and offers make your shopping easy. You will have the dress which is for 2010 fashion at these stores. Just check these stores online and have your next prom dress delivered to your home.