Calling all fashion houses, designers, sytlists, fashion-savvy musicians and the cool kids who love them — MySpace has something for you!
The social networking site launched on Tuesday the official version of its Fashion Community, where users can get beauty tips and fashion ideas, watch streaming video of fashion shows and photo shoots, and hunt for design inspiration.
“Fashion is such a huge part of our users’ lives. This gives them a way to connect with other users and express themselves,” said Todd Dufour, director of strategic marketing for MySpace, in an interview.
Dufour said the site will also include exclusive explanations of different celebrities’ styles and editorials about the style of certain stand-out users, but will also encourage users to post their own content.
“MySpace Fashion is all about amateur and professional work,” Dufour said. “We want users to feel empowered that if they’re standing outside the tents at Bryant Park and they were to upload a video of, say, Issac Mizrahi walking in, and if it’s a good video and they get their point across, we want to feature it.”
MySpace – which has 115 million unique visitors a month — may become the largest interactive site for fashionistas, but it is certainly not alone. There is ”Iqons“and “WhoWhatWearDaily,” which is partnering up with MySpace for this fashion adventure.
In the year since the site launched the test version of the MySpace Fashion Community it has lured some 53,000 “friends.” It hopes to make many more with its official launch, in celebration of New York’s Fashion Week, which begins next week.
No comments:
Post a Comment